Arkfield
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client
Arkfield Inc.
year
2023
duration
10 Weeks
location
New York, USA
overview
Arkfield was launching their first consumer hardware product after five years of B2B work. The campaign needed to introduce the brand to a completely new audience — one that had never heard of them — while maintaining the trust and credibility they had built in the enterprise market. A hard balance to strike in a single visual language.
approach
We developed a campaign built around the idea of precision at scale — the same quality Arkfield brought to enterprise clients, now available to individuals. The visual language used tight crops, high contrast photography, and a typographic system that felt both technical and approachable. All assets were designed to work across outdoor, digital, and packaging in one cohesive system.
Deliverables
Campaign Strategy
Art Direction
Photography Direction
Asset Production
Brand Guidelines
client testimonial
The campaign outperformed every benchmark we had set. More importantly it felt true to who we are — and that's not something you can brief your way to.
Michael Torres
CMO · Arkfield Inc.
