Meridian
Scroll
client
Meridian Magazine
year
2023
duration
9 Weeks
location
Paris, France
overview
Meridian launched as an independent architecture and interiors magazine with serious editorial ambitions but a limited budget. They wanted to look like they belonged on the same shelf as Wallpaper and Apartamento from issue one — without the production budgets those titles carry. Every design decision had to stretch as far as possible.
approach
We built the identity around a strict Swiss grid and a single typeface family used at extreme scales. The constraint became the character — what looked like minimalism was actually a precise economy of means. The logo, the section headers, the pull quotes, the cover architecture — everything came from the same typographic DNA. Issue one sold out in three weeks.
Deliverables
Brand Identity
Logo System
Magazine Layout System
Cover Templates
Typography Guidelines
Print Specifications
client testimonial
Mael got something most designers miss — that doing less is actually harder than doing more. The result looks effortless and took enormous discipline to arrive at.
Claire Fontaine
EDITOR IN CHIEF
