Forma Labs
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client
Forma Labs GmbH
year
2026
duration
4-6 Weeks
location
New York, USA
overview
Forma Labs had the science but not the story. Their previous identity looked like every other biotech company — clinical, cold, forgettable. They needed something as precise as their work but human enough to earn trust from investors, partners, and the public.
approach
We started with the science itself — Forma's core research lives at the intersection of structure and function. That tension became the design principle. A typeface with precision and warmth. A mark built from geometric forms that carry biological logic.
Deliverables
Brand Strategy
Logo System
Typography
Color System
Brand Guidelines
Motion Principles
client testimonial
Mael understood the brief before we finished explaining it. The result feels exactly like us.
Jonas Weber
CEO, Forma Labs
